Romain Perras

Romain Perras

CMO

Bridging strategy and scalable execution.

Romain combines the structure of major corporations with the agility of high-growth startups. This dual expertise enables him to drive innovation and velocity within complex organizations while building and scaling startup growth engines.

Impact First

His approach is built on a rapid diagnostic capability to forge a vision and set breakthrough objectives. Once the roadmap is defined, he focuses on intensive execution to transform existing models and deliver results. He serves as a strategic lever to maximize value creation and ensure the profitability of growth models.

Core Expertise:

  • Growth Marketing: AARRR funnel management, lead generation, and conversion rate optimization (CRO).
  • Product Strategy: Implementation of POCs, MVPs, and time-to-market acceleration.
  • Technological Levers: AI integration and automation to power operational scale.
  • Business Transformation: Restructuring complex offerings and deploying new sales channels.

With 25 years of experience, Romain served as Marketing & Product Director for startups and led strategic transformation programs for global leaders like SFR Business and Orange before joining Penon Partners.